🍏 iOS 15+ Privacy Analyzer

Apple MPP & True Open Rate Calculator

Apple Mail Privacy Protection automatically caches tracking pixels on Apple proxy servers, causing artificial open rate inflation. Calculate your genuine human engagement below.

Audience & Device Settings

Configure your reported metrics and Apple user share

Delivered Emails

ESP Reported Raw Opens

Total Clicks (Human Verified)

Estimated Apple Mail User Share52%

10% (B2B heavy)52% (Avg)90% (Consumer)

Estimated True Open RateHuman Only

24.28%

Adjusted for ~6,000 automated proxy opens

Raw ESP Reported ORInflated

37.00%

Includes unread Apple bot pre-fetches

Privacy Impact Breakdown

Apple Ghost Opens

6,360

Server pre-fetches

Real Human Opens

12,140

Genuine readers

True CTOR

15.24%

Vs 10% unadjusted

How Apple Mail Privacy Protection Works

When an email is sent to an Apple Mail user on iOS 15+, iPadOS 15+, or macOS Monterey+, Apple downloads the entire email and all tracking pixels through multiple proxy servers before the user even looks at their inbox. This marks 100% of delivered emails to Apple users as "Opened", even if the email was immediately deleted unread.