📊 2026 Industry Intelligence
Global Email Industry Benchmarks Database
Aggregated performance data from over 100 million audited email sends across top ESP platforms including Mailchimp, HubSpot, and Litmus.
Global Avg Open Rate
21.84%
Global Avg CTR
2.46%
Global Avg CTOR
11.26%
📊 2026 Global Benchmarks
How Does Your Campaign Compare to Your Industry?
Average open and click rates vary wildly by vertical. Select your industry below to see live performance differentials calculated against your inputs.
Comparison Status:Above Industry Baseline
Open Rate ComparisonAvg: 22.94%
27.00%+4.06%
CTR ComparisonAvg: 2.30%
4.86%+2.56%
CTOR ComparisonAvg: 10.02%
18.00%+7.98%
Complete Industry Averages Reference Table
Updated Q1 2026 across 100M+ audited email campaigns
| Industry Sector | Avg Open Rate (OR) | Avg CTR | Avg CTOR | Unsubscribe Rate |
|---|